Understanding the Potential of a Trade Show

Q. If your next trade show exhibit will have 5000 people pass by, how will you separate the 10% or 500 who would become qualified prospects?

Q. How will you convert those prospects into sales or hot prospects?

Q. Do you realize it could take as much as $200,000 and six months to reach those same 500 qualified prospects through the normal field sales process?


If executed correctly a trade show exhibit will deliver those 500 prospects in 3 days, making it a super sales call.


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